7 Tips to Building a LinkedIn Company Page

A LinkedIn Company Page can give your business a bigger reach, opportunity to generate and convert leads, help with recruitment, further your brand recognition and share your updates on products and services.   There are over 675 million people using LinkedIn and it is the most popular platform used by professionals. Anyone who has a…

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How To Spend Your 10 Minutes a Day on LinkedIn

  Make LinkedIn a regular habit by allocating 2 minutes a day on each on the following:  Comment  Add insightful comments to posts that are more than just “this is interesting”. Why and how is it interesting to you?    Connect  Find someone relevant who engaged with your content recently or look through mutual connections.…

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The Dont’s of LinkedIn Sales

  You open your LinkedIn account and find this InMail. The sender believes they can help you with sales and assumes you need help with sales to begin with. “The best part,” is that they have “helped hundreds of companies turn their sales teams performance around.” And, despite not requesting this help, you are given…

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Publishing Articles on LinkedIn Today Vs. 2017

With LinkedIn always updating and improving its offerings (or at least trying to), the terminology of publishing articles has changed greatly from 2017. If you’re not in the loop or you’re a LinkedIn newbie, you may be unaware of the new or past LinkedIn vocabulary.  An old ‘help’ article from LinkedIn uses the terminology ‘long-form…

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Boolean Search Tips For LinkedIn

Boolean searches rely on specific modifiers including quotes, AND, NOT, OR and parenthesis. This will help you find results that are closer to the specific profiles you wish to find. You can also build search strings in the Name, Job Title, Company and Keywords fields.  Some tips on how to construct your Boolean searches:  Quotes …

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How Your Content Can Reach The Top of Someone’s LinkedIn Feed

They say it’s who you know that counts, but on LinkedIn it’s how you interact with who you know. What I mean by this is that the LinkedIn algorithm filters your feed based on who you directly interact with through, for example, comments and reactions.  Posts appear in your feed from those you’re connected to…

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The Bohemian Rhapsody of LinkedIn Trending Storylines

The new Trending Storylines algorithm on LinkedIn. A classic coding genius or a classic mistake? It’s hard to compare a company who is only just over a decade old to something timeless like the rock band Queen. I did feel it was quite fitting given the nature of LinkedIn latest development, the ‘trending storyline’ algorithm.…

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The secret weapons busy Lawyers must use on LinkedIn

There are many vital elements to building new referrals through LinkedIn and I’m going to give you two that you can take action on right now. The Importance of a complete headline The first is to have a complete and compelling headline (that’s the line right under your name). Most profiles I see written by…

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Hey LinkedIn, don’t forget about us down under!

Back in September, LinkedIn announced that its desktop service would soon be getting a redesign with a new look for the main feed, new messaging features, and a chat bot that can help with functionality like scheduling meetings. Sounds awesome, right? But despite being a LinkedIn power user and trainer, because I’m located in Australia…

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And clear! LinkedIn optimisation gets revived – but only selectively

Last month I wrote about how LinkedIn optimisation is dead – referring to outdated practices around your profile page. But there are still times when using search optimisation strategies on LinkedIn are highly valid and effective. And that’s when you are using LinkedIn as a publishing platform to demonstrate your thought leadership and build influence.…

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