The Bohemian Rhapsody of LinkedIn Trending Storylines

The new Trending Storylines algorithm on LinkedIn. A classic coding genius or a classic mistake? It’s hard to compare a company who is only just over a decade old to something timeless like the rock band Queen. I did feel it was quite fitting given the nature of LinkedIn latest development, the ‘trending storyline’ algorithm.…

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The secret weapons busy Lawyers must use on LinkedIn

There are many vital elements to building new referrals through LinkedIn and I’m going to give you two that you can take action on right now. The Importance of a complete headline The first is to have a complete and compelling headline (that’s the line right under your name). Most profiles I see written by…

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Hey LinkedIn, don’t forget about us down under!

Back in September, LinkedIn announced that its desktop service would soon be getting a redesign with a new look for the main feed, new messaging features, and a chat bot that can help with functionality like scheduling meetings. Sounds awesome, right? But despite being a LinkedIn power user and trainer, because I’m located in Australia…

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And clear! LinkedIn optimisation gets revived – but only selectively

Last month I wrote about how LinkedIn optimisation is dead – referring to outdated practices around your profile page. But there are still times when using search optimisation strategies on LinkedIn are highly valid and effective. And that’s when you are using LinkedIn as a publishing platform to demonstrate your thought leadership and build influence.…

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Is LinkedIn due for a new parent?

An article published a week ago on 21 April 2016 on Street insider mentioned that Microsoft could be taking over LinkedIn. Through the grape vine I’ve also heard that SalesForce could be up for this buyout too. So what’s going on LinkedIn, why the sell out and who will be the new owner? First let’s…

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4 ways Lawyers can use LinkedIn to generate more work

Hands up any lawyers that want more work? I’m betting that there’s quite a few hands up now and I’m here to tell you that the effective use of LinkedIn is one way that you can achieve that goal. More than just a glorified online resume, LinkedIn is actually a powerful business development tool, and…

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LinkedIn Publications – Think outside the box

The LinkedIn publication section is perfect to list all those number one bestselling books you have authored on the New York bestsellers list and all those articles you have publishing via Huffington post. Oh, you haven’t authored a book? You mean your name isn’t Stephen King or JK Rowling? So what can you put in…

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Bugger All Budget Knowledge

I met Pauline at the BEC (Business Enterprise Centre) in Southern Sydney where she attended a Free Friday lunch I was speaking at. Like many small business owners at the BEC she got an insight into the awesome power that is LinkedIn but didn’t have the time to take full advantage of it. She hired…

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LinkedIn Tagging to Segment Connections

In case you haven’t heard, LinkedIn has a mini built-in CRM feature. Although it’s basic, it is definitely one of my favourite features. It gives you the ability to manage your LinkedIn connections to enable you to save people into segments rather than develop multiple profiles and try to manage more than one account. Social…

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Breakfast Networking Online via LinkedIn

There is no doubt that traditional networking works. There are many groups in Australia such as BNI; 4Networking; TribeSide; Business in Heels; She Business; Meet-Ups and BRG, to name a few. Looking from a purely monetary perspective most charge a yearly fee plus a pay as you go breakfast fee that can average $25 –…

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