“You must ask for recommendations to build credibility”. I read this all the time in articles from people that claim to be social media experts, especially in the LinkedIn field. If this was all there is to it, the follow example ticks all the boxes.
“I have used James’ services several times and would not hesitate to recommend him. He has always treated me as extremely important with his honesty and integrity. He has been able to save my business several thousands of dollars off the bottom line.”
So here’s my question for you. Can you tell what James does for a living? No. Neither can I.More importantly neither can LinkedIn. A nice message doesn’t actually count in LinkedIn’s algorithm unless it has specifics. If James wants to found on LinkedIn for what he does for a living, all his recommendations need to get specific to help LinkedIn rank him above his competitors.
For example, if James is a lawyer he should request a recommendation that reads with more specifics such as “I have used James as my commercial lawyer several times and would not hesitate to recommend him….”
Now that you have a written recommendation on your LinkedIn profile, yes this now gives you credibility but it also says specifics for LinkedIn’s spiders to track. LinkedIn will say, hey this James guy is good at being a commercial lawyer. He has told us this in his profile but now there is someone else backing up his claim. Let’s move him up in the searches as more relevant when his network wants a commercial lawyer.
Let’s take that one step further and say James has 5 recommendations that all mention that James is a great commercial lawyer and bingo LinkedIn thinks he really knows his stuff.
So how is your profile looking? I’ve seen some clients with over 20 recommendations and not one mentions what they do.The recommendtions may have well been on my profile, they are so generic. Do your recommendations back up what you say your specialty ison the rest of your profile?
You have just been ninjafied by the LinkedIn Ninja Down Under.