Back in September, LinkedIn announced that its desktop service would soon be getting a redesign with a new look for the main feed, new messaging features, and a chat bot that can help with functionality like scheduling meetings. Sounds awesome, right? But despite being a LinkedIn power user and trainer, because I’m located in Australia and the rollout is being done geographically, I can’t help my clients prepare and learn how to get the most out of the new design and functionality.
And that makes me sad. Like a sad panda. Because I love helping people like you learn about all the awesome ways you can use LinkedIn and how it can make a real and tangible difference to your business in just a few minutes a day.
Don’t neglect your Premium users
Instead of rolling out geographically, perhaps LinkedIn should have considered rewarding the customers using its paid Premium offerings. These are the users who are helping to fund the development and expansion of LinkedIn, yet for Premium users based in Australia it feels like we are being ignored, when millions of basic account users in the United States get the new version.
What should we expect when we do get the LinkedIn redesign in Australia?
Based on official LinkedIn announcements and what we’ve seen from LinkedIn trainers based in markets like the US and UK where the new version has been rolled out, there are some exciting features heading our way. (Hopefully soon, LinkedIn, hint, hint!)
The desktop redesign is expected to be more like the LinkedIn mobile app with buttons for various sections in the top left of the home page. Algorithm changes I’ve previously written about mean that you should see more news about topics LinkedIn thinks you are interested in and enhanced capabilities to find related articles to explore topics more thoroughly.
There’s also better integration with professional development – LinkedIn Learning – following the acquisition of Lynda.com and enhanced LinkedIn messaging with automated messages, templated responses and suggested icebreakers based on shared profile information.
So what do I want for Christmas?
I think it’s pretty clear that I’m hoping for new LinkedIn in Australia as my Christmas present this year. I’m excited to dive in, play with the new features and help you find new ways to unleash the power of your network via LinkedIn. Let’s cross our fingers that the LinkedIn redesign is available for Australian users soon!
Ready to power up your LinkedIn skills?
Book with me, Jillian Bullock, the LinkedIn Ninja Down Under, in for one-on-one training or speak to me about crafting tailored group training for your organisation. Contact firstname.lastname@example.org.