In case you haven’t heard, LinkedIn has a mini built-in CRM feature. Although it’s basic, it is definitely one of my favourite features. It gives you the ability to manage your LinkedIn connections to enable you to save people into segments rather than develop multiple profiles and try to manage more than one account. Social media can take up enough time to manage without adding to your time unnecessarily.
Many entrepreneurs run several businesses at once. LinkedIn is perfectly set up to show you how you are juggling multiple businesses without compromising any of them. The key to managing this is segmenting your connections, not segmenting yourself. Unless you have a multiple personality disorder, you are only one person; therefore you should only have one profile. Apart from adhering to the Terms and Conditions of LinkedIn to do so, it makes more sense.
This mini CRM (customer relationship management) system is particularly useful for supporting your prospecting and the results of your face to face networking. It allows you to keep track of when you first added people as a connection, who introduced you, what you spoke about, what product or service they were most interested in. Then you can even schedule when to follow them up, in a day, a week, a month or recurring. It’s all there for you under the ‘Relationships’ tag.
Simply make it a habit that every time you reach out to a new person you’ve meet offline, add one extra step and fill in just a few details about them. If by chance they don’t answer your connection request for a few weeks (or even months), that information is still saved on your end. Let me say that again. You don’t have to be a first connection to utilise the LinkedIn’s CRM system. You can tag anyone you like; competitors, journalists, people over 50 only, dream clients, even a ‘do not ever contact they are creepy’ list. The segmentation is entirely up to you.
You have just been Ninjafied by the LinkedIn Ninja Down Under.