As we approach International Women’s Day, I’ve been reflecting on my own journey as a woman business owner over the last 20 years. One thing that has completely altered for me personally in this time is my own mind-set as a woman. My own business journey started initially as a marketing consultant and then switched …
There are a load of LinkedIn influencers and trainers making predictions for the platform in 2022. LinkedIn Stories coming back differently, groups finally having a revamp and so on, but I believe one of the biggest trends in this marketing age will be the difference between winning and losing on this platform. You see a …
With more than 800 million members, LinkedIn is the world’s largest professional social media network. While it’s free to join, LinkedIn’s features go far beyond what the site makes available through its free accounts. The main difference between the free LinkedIn and premium LinkedIn subscriptions for B2B marketers include the amount of search tools and …
There are some great filters on LinkedIn.com to help you get a list of potential prospects and even more using their Sales Navigator tool, but neither of these has an age filter. The problem with that is that many business owners and salespeople have a generational or specific age group target market for their products …
How to target by age on LinkedIn when no filter is available Read More »
As most people are now aware, LinkedIn is the main social media platform for you to build trusted professional relationships. But with LinkedIn limiting the amount of connection requests you can send, hitting the connect button without adding a personal message could be a big mistake. I mean, you wouldn’t meet someone new and go …
Make the connection meaningful: LinkedIn tips for network building Read More »
Like most social media platforms, LinkedIn has always frowned upon automation tools. It’s been a notation in their User Agreement since the website was launched 18 years ago. However, only since Microsoft’s purchase in June 2016 have they had the resources to search, find and penalise those who break the rules. And yes, believe me, they do just that! …
OK – so you’re an advanced user of LinkedIn, feel like you know how it works, try to do all the right things…but the traction you want hasn’t materialised. With so much conflicting information and many myths out there that quickly gain momentum (and become “truth”), it’s easy for even the most seasoned LinkedIn user …
LinkedIn myths busted: 10 red flags for advanced LinkedIn users Read More »
If you’re familiar with LinkedIn, you may have come across advice on social media or in other publications from well-meaning but misinformed sources. Unfortunately, the wrong advice can hurt your LinkedIn strategy. Here are the Top 10 LinkedIn myths that I believe need to be busted: 1. LinkedIn is the new Facebook LinkedIn has not rushed to …
LinkedIn Myths Busted: Top 10 Red Flags for Regular Users Read More »
There is a lot of advice being circulated around LinkedIn on the internet that is simply not true, and this can negatively impact those who are starting out on the platform. Here are the top 10 myths that I believe need to be busted: 1. Don’t fill out your entire profile If you aren’t …
LinkedIn Myths Busted: Top 10 Red Flags for Those starting Out Read More »
Most automation can save you time, however, before you go all-in with LinkedIn automation, it might be a good idea to carefully consider whether this option is right for you. Normally, you send a personalised message to a potential prospect and connect with them, have a conversation, and establish a relationship that may result in …
LinkedIn Automation: A risky gamble or a sure winner? Read More »
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