Jillian Bullock

How to target by age on LinkedIn when no filter is available

 There are some great filters on LinkedIn.com to help you get a list of potential prospects and even more using their Sales Navigator tool, but neither of these has an age filter. The problem with that is that many business owners and salespeople have a generational or specific age group target market for their products …

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LinkedIn Tips for network building

Make the connection meaningful: LinkedIn tips for network building

As most people are now aware, LinkedIn is the main social media platform for you to build trusted professional relationships. But with LinkedIn limiting the amount of connection requests you can send, hitting the connect button without adding a personal message could be a big mistake. I mean, you wouldn’t meet someone new and go …

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LinkedIn Bans Automation Tools

LinkedIn Bans 80 plus Automation Tools

Like most social media platforms, LinkedIn has always frowned upon automation tools. It’s been a notation in their User Agreement since the website was launched 18 years ago. However, only since Microsoft’s purchase in June 2016 have they had the resources to search, find and penalise those who break the rules. And yes, believe me, they do just that! …

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LinkedIn myths busted: 10 red flags for advanced LinkedIn users

OK – so you’re an advanced user of LinkedIn, feel like you know how it works, try to do all the right things…but the traction you want hasn’t materialised. With so much conflicting information and many myths out there that quickly gain momentum (and become “truth”), it’s easy for even the most seasoned LinkedIn user …

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LinkedIn Myths Busted: Top 10 Red Flags for Regular Users

If you’re familiar with LinkedIn, you may have come across advice on social media or in other publications from well-meaning but misinformed sources. Unfortunately, the wrong advice can hurt your LinkedIn strategy. Here are the Top 10 LinkedIn myths that I believe need to be busted: 1. LinkedIn is the new Facebook  LinkedIn has not rushed to …

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LinkedIn Automation: A risky gamble or a sure winner?

Most automation can save you time, however, before you go all-in with LinkedIn automation, it might be a good idea to carefully consider whether this option is right for you. Normally, you send a personalised message to a potential prospect and connect with them, have a conversation, and establish a relationship that may result in …

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The 5 Most Underutilised Features on LinkedIn

To Alter your Business ROI  LinkedIn is undoubtedly a powerhouse in both the recruitment and B2B sales space. Around March/April 2020 as the world started self-isolating or going into COVID19 lockdown, the activity on LinkedIn grew by 55%. This may have been a combination of people working from home and not having their supervisors micromanaging …

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7 Steps to Create a Great LinkedIn Company Page

A LinkedIn Company Page can give your business a bigger reach, opportunity to generate and convert leads, help with recruitment further your brand recognition and share your updates on products and services.   There are over 675 million people using LinkedIn and it is the most popular platform used by professionals. Anyone who has a company …

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How to Maximise ROI in 10 Minutes Per Day on LinkedIn

 Make LinkedIn a regular habit by allocating 2 minutes a day on each on the following:    Comment  Add insightful comments to posts that are more than just “this is interesting”. Why and how is it interesting to you?    Connect  Find someone relevant who engaged with your content recently or look through mutual connections. …

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