OK – so you’re an advanced user of LinkedIn, feel like you know how it works, try to do all the right things…but the traction you want hasn’t materialised.
With so much conflicting information and many myths out there that quickly gain momentum (and become “truth”), it’s easy for even the most seasoned LinkedIn user to feel confused.
For advanced users, I wanted to share these insights and de-bunk some of the myths:
Myth #1: Don’t bother with company pages – they don’t work
FALSE: Not only is this myth not true, there are just three great reasons for having a company page for SME’s:
Linking your profile to a company page increases search rankings
It ‘claims’ your company name
Great for brand positioning