LinkedIn Groups are like American Westerns. There are heaps of them and sometimes it’s hard to know which are worth your time. Without them your cinematic (or LinkedIn) experience is somewhat limited.
I’ve read numerous articles that tell people to join only a handful of groups. Statistically the average number of groups people join is 9. Many LinkedIn experts suggest scoping out the classics and interacting with just a few. However, that’s like sticking to westerns with only Clint Eastwood. You would be missing out on James Garner, Robert Mitchum and what about the legendary John Wayne?
Through LinkedIn’s own official channels, they believe the groups section is the most underutilised. So why aren’t people joining up to the maximum allowed which is 50?
The vast majority of attendees at my workshops join industry specific groups that are relevant to them. That’s great to stay up to date with trends but the rest of the group members are your competitors not your target market, so not much chance of gaining new business from there! Attendees also complain about being inundated with emails from the groups about every single discussion and then every single comment that has been added. This can equate to 100’s a day. But once they know how to shoot that down at 20 paces that doesn’t become an issue anymore.
The question should be: How will LinkedIn reward me for joining more groups? (Apart from gaining more leads for business).So here’s the Good, you can message and connect with anyone from the same group. So if you join a group in your city where your target market is that has over 100,000 members guess what?You have access to all of these people that are right in your target market. Good; maybe I should have said great.
Here’s the Bad, all those extra emails. But as I pointed out previously, turn off the email notifications for 99% of the groups that you aren’t active in right now and it’s not such as problem.
Here’s the Ugly, spam. Most marketing strategies no matter what they are, have a down side and with groups it’s those spamming trolls. There are quite a few groups that are just blatant sales pitch forums, no real value to anyone.Based on the lack of comments and likes I’d say they are not a very effective strategy for the person posting anyway. Finding the right groups for you only takes a little time. Make sure you click on the ‘I’ (information and settings) on the top right of each group and check them out before you join. A little research can cut out that ugly spam by a significant amount.
So there you have it, by doing a little homework before you start you can join lots more beneficial groups and reap the rewards. Just keep the Good and eliminate the Bad and the Ugly by adding a few extra strategic steps.
I have to add at this point I started my own group in January this year called ‘Sydney Business Network Ninjas’. Why after years of being on LinkedIn would I start a group now? Well it is based on the cutting edge format of banning self-promoting blogs. That’s right in order to eliminate the 1000’s of people who are all about themselves and start a leading discussion where they ask a question and answer it themselves with their own blog, this is a Q & A format only. Your chance to get some hard hitting business questions answered and your chance to show how knowledgeable you are on your topic when it arises. Check it out and join the groups revolution.
You have just been ‘ninjafied’ by the LinkedIn Ninja Down Under.