The LinkedIn publication section is perfect to list all those number one bestselling books you have authored on the New York bestsellers list and all those articles you have publishing via Huffington post. Oh, you haven’t authored a book? You mean your name isn’t Stephen King or JK Rowling? So what can you put in the publications section so it doesn’t look dodgy?
Before I tell you what you can put there, let me give you a few don’ts that I commonly see. What doesn’t go in there is your own blogs. LinkedIn doesn’t care that you can write your own blogs. There is no ticket-tape parade in your honour for that, you’ll be going well if you even hear crickets chirping. Status updates, pulse articles or even your company page is where your own blog can go. If you aren’t a regular contributor to a website blog or publication, then you need to start thinking outside the box.
One activity that can be done in a short amount of time is guest blogging. There must be a few business associates you know that you can offer your expertise to their followers. Just write an original piece (they’ll appreciate it and you won’t get in trouble with Google’s duplication rules), and they will publish it on their blog page.
I recently wrote a blog article called ‘The dark side of LinkedIn’ which was super fun to write. I was so tempted to keep it for myself as I was on a roll with my whole ‘Darth Spammer’ analogy but I knew it wasn’t a fluke and I could write another equally riveting blog for my own page another time.
The two main reasons for doing guest blogging is;
- that you’ll gain more exposure on someone else’s blog and gain perhaps more followers for yourself and
- there is a link from another website to yours. Not just great for that back linking SEO strategy but also great for the publication section of LinkedIn.
Essentially, the other blog is saying that you are a notable person and an authority in your specialised field. LinkedIn notices that and likes your guest blogging to be listed as a publication.
You have just been Ninjafied by the LinkedIn Ninja Down Under