The most important step to ensuring that LinkedIn is working for you, generating and converting leads, is building and maintaining a stellar LinkedIn Profile. Your LinkedIn profile should be compelling your audience to take action.

Your LinkedIn Profile is vital to convert leads for the following reasons;




A search result is based on what you do, not necessarily your name or company name. If you are searched for by name, of course your profile comes up. The real juice on LinkedIn is gained by new leads searching for your area of expertise. In 2019, Tech Jury reported that 18.1% of LinkedIn indexed content comes from Google and other search engines. This means that although you may think people are not searching for you on LinkedIn directly, you could be resulting in peoples google searches.


Compelling Profile

Your profile is either going to compel someone to read on or repel them to move onto someone else. There are two factors to consider:

  1. The words: The number one mistake people make with their LinkedIn Profile is to use it as an online resume and not as a personal branding resource. Your Profile should not be full of your ‘duties’ and ‘responsibilities’ or mirror your CV.
  2. The images:  The second factor is its appeal and the images you use. Although approximately 65% of the population are visual learners, many LinkedIn users do not use appropriate or presentable photos and images that are compelling and polished. 

Quality v’s Quantity

It’s more important to create a quality, convincing Profile than one that is filled with unrelated, irrelevant information. Think about your time poor visitors accessing and reading your Profile. If their experience is seamless and enjoyable, then they are more inclined to want to work with you.  Quality checking your Profile by proofreading is a must – grammatical and spelling errors is not acceptable.

Finally, don’t lie! Making up jobs that you have not done is not tolerated and appears untrustworthy. This is never good for business. You only get one chance to make a first impression, so make your LinkedIn Profile work for YOU!


Profile Building: Do you want us to take away the hassle for you? The LinkedIn Ninja team is here to swing your Profile into action. We can build your compelling LinkedIn Profile from start to finish.

Profile Building + Training:  Setting up your Profile is just the first step. Once we have built your Profile, we will provide you with 2.5 hours of one-on-one training.

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What People Are Saying

  • Jillian was terrific assisting me set up my LinkedIn profile with some terrific ideas and eye catching content. Jillian knows and understands LinkedIn very and I would recommend her to anyone who would like to take their LinkedIn profile up a level.

    Chris Doolan
    Managing Director- Proskill Australia

  • I have benefited from an increase in qualified leads generated through LinkedIn since I engaged Jillian the LinkedIn Ninja Down Under. My post engagements have tripled, and thanks to her strategic advice on my profile, I have seen an increase in the number of relevant and qualified leads come into my business. I would highly recommend Jillian as a LinkedIn Coach. I also love attending the LinkedIn Local events that she co-hosts – great people and valuable information. Thank you Jillian.

    Sharon Grant
    Director- Elegant Sales Success