Many business professionals who are serious about LinkedIn and understand the potential leads that can be generated fail to understand where to start. No matter how savvy you are with this virtual professional network we call LinkedIn, the most important step is building and maintaining a stellar LinkedIn Profile.  That’s why people engage the help of a LinkedIn Ninja professional!

Your LinkedIn Profile is vital to convert leads for the following reasons;


Nobody is going to come to your Profile if it isn’t optimized and ranked in LinkedIn’s search results. A search result is based on what you do, not your name or company name. If you are searched for by name, of course your profile comes up. The real juice on LinkedIn is gained by new leads searching for your area of expertise.

Compelling Profile

Your profile is either going to compel someone to read on or repel them to move onto someone else. There are two factors to consider:

  1. The words: The number one mistake people make with their LinkedIn Profile is to use it as an online resume and not as a personal branding resource. Your Profile should not be full of your ‘duties’ and ‘responsibilities’ or mirror your CV.
  2. The images:  The second factor is its appeal and the images you use. Although approximately 65% of the population are visual learners, many LinkedIn users do not use appropriate or presentable photos and images that are compelling and polished. 

Quality v’s Quantity

It’s more important to create a quality, convincing Profile than one that is filled with unrelated, irrelevant information. Think about your time poor visitors accessing and reading your Profile. If their experience is seamless and enjoyable, then they are more inclined to want to work with you.  Quality checking your Profile by proofreading is a must – grammatical and spelling errors is not acceptable.

Finally, don’t lie! Making up jobs that you have not done is not tolerated and appears untrustworthy. This is never good for business. You only get one chance to make a first impression, so make your LinkedIn Profile work for YOU!


Profile Building: Do you want us to take away the hassle for you? The LinkedIn Ninja team is here to swing your Profile into action. We can build your compelling LinkedIn Profile from start to finish.

Profile Building + Training:  Setting up your Profile is just the first step. Once we have built your Profile, we will provide you with 2.5 hours of one-on-one training.

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What people have been saying

Thank you Jillian for all your hard work and expert advice on building and perfecting our LinkedIn profile. Our sessions together were fun and light, but jam-packed with so much information and background knowledge about LinkedIn. You have given us a greater understanding on how to best utilise LinkedIn to maximise exposure for our business, and we now have a clear direction on how to continue to build on our profile into the future. We would highly recommend you as a LinkedIn Specialist to anyone looking to give their LinkedIn profile a professional makeover.

Ann Harris
Animal Talent Agent

Build your LinkedIn profile
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