The new Trending Storylines algorithm on LinkedIn. A classic coding genius or a classic mistake?
It’s hard to compare a company who is only just over a decade old to something timeless like the rock band Queen. I did feel it was quite fitting given the nature of LinkedIn latest development, the ‘trending storyline’ algorithm. After months and months of overhauling, backtracking, reinstalling on what was literally a daily basis (I know I’m on here daily), LinkedIn decided to implement yet another change. Although this was officially announced on 22 March, the ‘Trending Storyline’ functionality is yet to be eyeballed by many, including myself.
Although many are yet to see the options in our apps, we have noticed the disruption to our Home (or News) Feed and the buzz around LinkedIn, incase you’ve missed it, is not favourable.
LinkedIn clearly points out twice within as many concurrent paragraphs the Trending Storyline algorithm is supposedly
‘personalising your feed based on the people you follow and those of your connections’,
the complaints around LinkedIn posts and comments have seen the polar opposite.
Many, including yours truly, have noticed a significant lack of articles from my connections and the disappearance of relevant notifications. I have even been sitting side by side with clients when they hit the publish button, plus been actively engaged with their feed over previous weeks in the hope of spoon feeding my interest in that person to the algorithm, to no avail.
The ups and downs, twist and turns we have all experienced since September 2016 has had more variation than the classic Bohemian Rhapsody. So rather than delve into the pointless depths of my own frustration and concerns about LinkedIn of late, I thought I would do what I do best and make Lemonade out of the lemons that are served up by LinkedIn recently.
So I’m writing to LinkedIn on behalf of those 1,000’s of posts I have read over the last 6 months and the journey we are all experiencing when LinkedIn has yet another right royal stuff up. Queen’s classic and timeless musical masterpiece seemed a good fit for me to express how the majority of vocal commentators feel about this platform right now. For me personally, I’m going to give LinkedIn some more time to get their proverbial together while I break into song and sip my Lemonade.
If you’d like to join me for a virtual Lemonade sometime to discuss your LinkedIn strategies just sing out.
#LinkedIn #LinkedInLife #SocialSelling #SocialMedia